During the month of October, the Bredemann Family of Dealerships, which includes Toyota and Chevrolet in Park Ridge and Ford and Lexus in Glenview, took part in the American Cancer Society's "Real Men Wear Pink" campaign.
This goal of this campaign was to encourage women 40 years of age and older to undergo annual mammograms. In support of the program, the Bredemann dealerships posted materials and made a coordinated effort among staff members to include the color pink in their work attire, reminding their customers of the importance of early detection in the fight against breast cancer.
"Many of our clients were very pleased and appreciative of our dealerships' efforts to draw attention to the necessity of yearly exams," said Marty Bredemann, General Manager of Bredemann Lexus. "All of us know someone who has been diagnosed with breast cancer, and if even one of our clients benefits from this reminder, we consider our participation in this campaign to be a success."